Best of Natural Beauty Awards 2021


These concentrated serums target your main skin concerns, delivering potent ingredients that penetrate deeper than moisturizers.

PACIFICA Glow Baby Booster Serum

Turn up the glow, with this brightening serum. Antioxidant vitamin C combines with Kakadu plum fruit extract and glycolic acid, shown to improve texture and restore radiance. Use it alone or with your favorite moisturizer to refresh even the most lackluster skin.

NOW SOLUTIONS Vitamin C + Ferulic Acid Serum

This supercharged serum features vitamin C and ferulic acid for concentrated antioxidant protection. With hyaluronic acid to plump and soften skin, soothing botanical extracts and Grenadys—a clinically tested pomegranate extract shown to brighten, lighten, and even tone.

HYALOGIC Lactic Acid Exfoliating Serum

A nonabrasive blend of lactic acid to gently exfoliate and hyaluronic acid to retain skin’s moisture, plus green tea, chamomile, and other nourishing botanicals. Smooth on a few drops after cleansing at night to even out skin tone, improve clarity, and leave skin radiant.

ACURE Radically Rejuvenating Niacinamide Serum

Niacinamide, a form of vitamin B3, minimizes pores, refines texture and protects skin’s lipid layer. This rejuvenating serum is enriched with hempseed oil to replenish moisture, plus zinc and antioxidants for soft, supple skin and luminous glow.