Get Your Free Ticket to the IDEA Virtual World Fitness Expo!
Pulse-pounding workouts, informative discussions, and so much more—with open access for Better Nutrition readers & Outside+ Members.
Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.
This year, holding an IDEA World Expo Hall pass gives you access to 50 of your favorite fitness, nutrition, and tech brands, PLUS a bunch of extras. Our sister brand, IDEA Health & Fitness Association, sits at the forefront of the fitness industry and sets the trends that roll out to the consumer space. Get a front-row seat to the action July 9–11, with your complimentary Expo Pass—plus everything listed below.
“We are so excited for this year’s IDEA World Virtual Fitness and Nutrition Expo Hall,” says Ryan Halvorson, IDEA’s director of event programming. “Not only is it our largest virtual hall to date, but we have also thrown in a bunch of exciting extra perks to create a more immersive experience for pass holders.
“Anyone with a pass will get to join incredible workouts, engage in thought-provoking panels and discussions, celebrate the industry’s inspiring leaders at the IDEA Awards Ceremony and get a front-row seat to a motivating keynote led by fan-favorite Peloton Instructor and ‘Boss of Business,’ Ally Love. And it’s all free!”

year’s IDEA World Fitness & Nutrition Virtual Expo. Get ready to be inspired!
Here’s what you’ll get with your Expo pass (All times are PDT):
- Expo Hall featuring 50 of your favorite fitness, nutrition and technology brands
- Opening Ceremonies featuring a welcome address from IDEA’s vice president and general manager, Amy Boone Thompson, Friday, July 9, 7:15–7:30 pm.
- Keynote Presentation and Q&A with Ally Love, Friday, July 9, 7:30–8:30 am
- Ally Love, known as the “Boss of Business” will deliver top strategies to become more harmonious in business and life. She believes that it’s not about the glass being half full or empty—it’s about finding balance. Ally will follow her presentation with a lively Q&A
- Thoughtful Power Hour Discussions
- Join industry leaders for thought provoking chats on some of the industry’s trending topics. You can learn about coaching on virtual platforms, post-COVID training strategies and more.
- Friday, July 9, 2:25–3:25 pm
- Saturday, July 10, 2:10–3:10 pm
- Sunday, July 11, 2:10–3:10 pm
- Join industry leaders for thought provoking chats on some of the industry’s trending topics. You can learn about coaching on virtual platforms, post-COVID training strategies and more.
- “What’s Next in Fitness” Lounge Sponsored by the American Council on Exercise
- Take a peek into the future of fitness. Throughout the weekend, the “What’s Next in Fitness” Lounge sponsored by ACE will be a hotbed of activity as industry experts and fellow attendees share insights about what’s next in health coaching, personal training, business innovation and fitness technology. If you’re looking to stay on the cutting edge of fitness, this is the place to be.
- Invigorating Workouts
- Start your day with exciting and innovative workouts led by some of the industry’s top trainers. You’ll have two options to choose from each day—either a restorative, energizing flow or a high-intensity, pulse-pounding sweat session.
- Saturday, July 10, 6–7 am
- Sunday, July 11, 6–7 am
- Start your day with exciting and innovative workouts led by some of the industry’s top trainers. You’ll have two options to choose from each day—either a restorative, energizing flow or a high-intensity, pulse-pounding sweat session.
- United We Thrive Panel Series
- We unite because there’s strength in numbers and diversified voices and stories. We thrive by honoring differences and bridging gaps with the belief that fitness and a high quality of life are for every body. Take a deep dive into thought-provoking topics that will make fitness more trustworthy, inclusive, equitable and impactful. Join discussions on important issues like racism, equity, inclusivity, weight bias, body image, gender pay gaps and more.
- Diversity, Equity and Inclusion: Race’s Place in Fitness. Moderator: Katrina Pilkington. Panelists: Percell Dugger, Dynasti Hunt, MEd, MBA, Ilya Parker
- Creating Spaces for ALL Bodies. Panelists: Tasha Edwards, MS, Molly Galbraith, and Kellie Walters, PhD
- Women in Fitness. Moderator: Sabrena Jo, MS. Panelists: Venus Davis, Jiji Pollock, MS, Lauren Shroyer, MS
- Women in Leadership: A Case Study: Lindsey Rainwater and Stephanie Singleton
- We unite because there’s strength in numbers and diversified voices and stories. We thrive by honoring differences and bridging gaps with the belief that fitness and a high quality of life are for every body. Take a deep dive into thought-provoking topics that will make fitness more trustworthy, inclusive, equitable and impactful. Join discussions on important issues like racism, equity, inclusivity, weight bias, body image, gender pay gaps and more.

celebrity Chalene Johnson.
- IDEA Awards Ceremony
- It’s the Academy Awards of fitness! On Saturday night, come dressed to impress in your best couture sweatpants and slippers, and meet us on the red carpet in your living room. We will announce and celebrate the achievements of this year’s IDEA Fitness Instructor, Personal Trainer and Fitness Leader of the Year. Plus, industry icon Chalene Johnson receives the prestigious Jack LaLanne Award; and founder of Disabled, But Not Really, Wesley Hamilton, accepts the IDEA Fitness Inspiration Award.
- Saturday, July 10, 4:20–5pm
- It’s the Academy Awards of fitness! On Saturday night, come dressed to impress in your best couture sweatpants and slippers, and meet us on the red carpet in your living room. We will announce and celebrate the achievements of this year’s IDEA Fitness Instructor, Personal Trainer and Fitness Leader of the Year. Plus, industry icon Chalene Johnson receives the prestigious Jack LaLanne Award; and founder of Disabled, But Not Really, Wesley Hamilton, accepts the IDEA Fitness Inspiration Award.
- Closing Ceremony
- We close out this incredible event with thoughtful remarks from IDEA vice president and general manager Amy Thompson.
- Sunday, July 11, 4:20–5pm
- We close out this incredible event with thoughtful remarks from IDEA vice president and general manager Amy Thompson.