Big signs pointing to the produce section can make shoppers buy more fresh fruits and vegetables
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Of store signage, that is. Big signs pointing to the produce section can make shoppers buy more fresh fruits and vegetables, according to a study by New Mexico State University in Las Cruces.
In different types of neighborhoods, some grocery stores had a series of large arrows on the floor, each 6 by 3 feet, with messages such as “Follow green arrow for health,” and pictures of fruits, vegetables, and positive emojis. In all types of neighborhoods, the results were the same. The signs didn’t increase overall spending, but a significantly bigger percentage of grocery budgets was spent on healthy, fresh produce. In conventional supermarkets, store signs are often used to provoke shoppers to buy unhealthy processed foods and snacks. Buyer beware!