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Weight-Loss Bets Pay Off

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Once considered a long shot, a bet that you will achieve a weight-loss goal has become such a successful strategy that in the United Kingdom, a leading bookie has stopped accepting such bets. William Hill, a British company that takes sports bets, learned that putting real money at stake is a strong motivator for people to stick with weight-loss strategies. On this side of the pond, you can bet on your own weight loss through HealthyWage.com—not a bookie, but a site that enables dieters to win up to $10,000, depending on the size of the bet and amount of weight lost.

William Hill, a British company that takes sports bets, learned that putting real money at stake is a strong motivator for people to stick with weight-loss strategies.