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The Passion behind the Product
If you love ice cream like I do, you know how hard it is to find a healthy substitute that really satisfies. Enter Snow Monkey Superfood Ice Treat.
With all the sumptuous mouth-feel of premium ice cream, this dairy-free, vegan, paleo, gluten-free, non-GMO revelation really delivers. Featuring 20 grams of protein per pint and packed with fiber and antioxidants, it’s also free of all major allergens, including dairy, soy, and nuts.
Snow Monkey Founders
Rachel Geicke and Mariana Ferraira were roommates at Boston University. Both elite athletes—Mariana a triathlete and Rachel on the rowing team—they were disciplined about the foods they put in their bodies. As business majors with concentrations in marketing and hospitality, they had traditional careers planned for after graduation.
But in the meantime, they craved a little cold creamy goodness as an occasional treat, and none of the products they found offered acceptable nutrition and suitable satisfaction. So they started playing around in their kitchen, combining various “superfoods” and flavors to create their own elevated versions of ice cream. Using knowledge gleaned from their years of “athlete diets,” they experimented with a medley of ingredients in multiple combinations to achieve their goal.
Soon they had an indulgent-but-healthy treat that they could enjoy with glee. The only problem was, their friends wanted to try it—and try it, and try it. And when everyone clamored for more, the idea of Snow Monkey was born.
Their conversations began to revolve around the dearth of healthy packaged foods in the marketplace, and the need for a wide range of such products. Both Rachel and Mariana were aware of the importance of food education to empower people to make better choices. Mariana’s travels had shown her that culture shapes what people eat and how they live, and the roommates agreed that American culture often falls short in that aspect.
That was when it occurred to them that perhaps this was where they could make their mark, with a splendidly nutritious indulgence to lead the way.
So it was off to Kickstarter for initial funding, and then on to hone their business acumen at the USC Marshall School of Business. Pushing against the headwinds of indifferent perceptions of their “dorm room project” and the reluctance of some to take them seriously as entrepreneurs, they persisted and forged ahead with their revolutionary frozen treats.
And that’s just the beginning. Their passion revolves around food education, sustainably sourced ingredients, and female entrepreneurship, and their stated mission is “to change the way people eat by reimagining staple favorites as delicious fuel for a healthy life, sparking a movement where all people have access to affordable food that is great for us and great for the environment.”
So Snow Monkey is just the first salvo in their campaign to make the world a better, more nutritious, place. The payoff? Rachel says it best: “When someone samples Snow Monkey for the first time and excitedly raves about how great it tastes, how healthy it is, and that Snow Monkey is too good to be true—it’s gratifying and humbling to witness how happy our creation makes people.”
Flavors include Cacao and Goji Berry. Visit snow-monkey.com to learn more.
View our web exclusive Snow Monkey Super Breakfast Blizzard recipe!