Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Natural Living

All Natural Makeup

Feel better about what you’re putting on your face by making the switch to all-natural cosmetics.

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

Drugstore and even high-end department store makeup can contain chemical ingredients, such as boron nitride, bismuth oxychloride, and dimethicone, as well as synthetic FD&C and D&C pigments, all of which have been linked to skin irritations. They often rely on parabens (methyl, propyl, butyl, and ethyl) to extend shelf life, which can cause allergic reactions. Commonly used preservatives imidazolidinyl urea and diazolidinyl urea are a primary cause of contact dermatitis.

Foundations, concealers, bronzers, and blushes are in contact with your skin for hours, so they have a greater chance of causing irritation and introducing toxins. Natural formulas nourish skin with shea butter, argan oil, aloe vera, jojoba, and rose hip oil. Powder mineral makeup is made of microscopic flat crystals that overlap each other on the skin, creating a filtering layer that allows the skin to breathe while protecting it from pollutants. The minerals titanium dioxide and zinc oxide also provide broad-spectrum sun protection, although additional sunscreen is necessary for prolonged sun exposure.

Beeswax-based mascaras and lipsticks are naturally moisturizing, while drugstore varieties rely on paraffin wax to make them creamy and plastic polymers to help them adhere. Mass-market lip-glosses may rely on hydrogenated polyisobutene, a petroleum-based ingredient, to make them shiny, while natural lip shines use botanical oils. Minerals add gloss and shimmer to natural lipsticks, and non-petrochemical-based waxes and oils add nutrients. The result is lipsticks and glosses that perform like healing lip balms.

With your palette of natural makeup you can look flawless and still know that what you’re putting on your face is safe.

Did You Know?

The Environmental Working Group ( rates controversial makeup ingredients based on scientific studies, and also lists products that contain them. 

1. Create a variety of looks in a wink of time 

With Jane Iredale Solar Flare Eye Shadow Kit. This new spring collection contains five richly pigmented, shimmery bronze and coral mineral colors. Extracts of pine bark and pomegranate nurture and protect sensitive eyelids. Apply solo or layered, wet or dry for soft or bold looks. Or use the powdered shades to fill brows, as a blush, or as a lip stain.

Jane Iredale Solar Flare Eye Shadow Kit

2. Pucker up to a pop of color and moisture 

With Gabriel Lipstick in Soft Berry. Jojoba, sesame, and safflower seed oils, plus sea fennel extract and aloe hydrate your lips, while minerals provide luxurious color.

Gabriel Lipstick in Soft Berry

3. Flash thicker, fuller lashes

With Mineral Fusion Volumizing Mascara. Beeswax, aloe vera, and extracts of pomegranate and white tea leaf nourish lashes, while mineral color coats them without clumping, flaking, or smudging.

Mineral Fusion Volumizing Mascara

4. Flatter your flush 

With Juice Beauty Phyto-Pigments Last Looks Cream Blush in Seashell. Pigments from rose and purple carrots, plus age-defying grapeseed oil and phospholipids, help hydrate dry cheeks.

Juice Beauty Phyto-Pigments

5. Multitask 

With Pacifica Alight Multi-Mineral BB Cream. This tinted moisturizer primes, illuminates, and perfects with mineral pigments, iris and rose stem cells, coconut water, and hyaluronic acid. The sheer application can be built up for more coverage of fine lines and uneven tone. 

Pacifica Alight Multi-Mineral BB Cream