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12 Black-Owned Beauty Brands Everyone Should Stock Up On In 2022

Need ideas for upgrading your skincare and hair care routines this year? Here are a dozen products you’re sure to love.  

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Running low on your go-to beauty supplies? Or maybe your old standbys are no longer delivering the results you desire? Then it’s time to expand your horizons and try some brands that may not be on your radar — but should be. Each of the following brands are Black-owned businesses with a diverse customer base, and shopping them is one more way to celebrate and show your support for Black History Month. 

MOTSI Skincare

Motsi Eye Gel

Sometimes, it’s what a skincare line doesn’t have that sets it apart from the competition. And in MOTSI Skincare’s case, that includes parabens, sulfates, silicone, gluten, talc, and carcinogens. It’s also cruelty-free, vegan, and eco-friendly. These products — from moisturizers and cleansers to creams and serums — accommodate all skin types because the brand was designed with inclusivity in mind. Don’t miss the Cucumber Herbal Eye Gel to reduce puffiness and dark circles or the Detoxifying Charcoal Mask.

OUI The People

Oui The People Shave Gel

Looking for solution-oriented products in the non-binary body care space? Look no further than OUI The People, and its Sugarcoat Moisturizing Shave Gel-to-Milk. As one of the brand’s best-selling products, it was recently reformulated with even more nourishing ingredients (such as aloe vera, dandelion root, and a softer scent) for an even closer shave. Newly launched Cheat Sheet Resurfacing Body Serum is an overnight exfoliant for the entire body that works while you sleep to deliver radiant skin. 


Cocotique Makeup Lover's Box

Everyone loves receiving a monthly subscription box filled with beauty products, and COCOTIQUE delivers in more ways than one! Founder Dana Hill Robinson, a former Vogue and Harper’s editor, curates each box with 5 to 8 deluxe-travel-size beauty, self-care, wellness and lifestyle products. She also recently launched a quarterly Makeup Lovers Box for anyone obsessed with the latest and greatest cosmetics.  

H.I.M.-istry Naturals


There should be more to a man’s skincare routine than simply shaving his face. Enter H.I.M.-istry Naturals, a premium line of organic skin and shave-care products for men’s grooming needs. Founder Darnell Henderson’s goal was to develop a line that would address men’s common skin concerns, including acne, dryness, premature aging, ingrown hairs, and razor irritation in one easy-to-follow daily regimen. Aside from shave creams and masks, there are also serums, beard oils and scrubs.

Free + True

Free + True

Meet your new favorite skincare and body line: Free + True. Founded and owned by licensed esthetician Tami Blake, and based in San Francisco, this brand was inspired by her own lifestyle. She uses simple, clean, and effective ingredients in her products, including the Universal AM Routine and Universal PM Routine skincare lines. To help save our planet’s delicate ecosystem, $1 from every sale of the Raw + Wild Illuminating Honey Mask goes toward Pollinator Partnership.

Dr. Yates Hair Care

Dr Yates

After years of hearing clients’ hair woe and frustrations and battling his own hair loss issues, Chicago’s renowned board-certified hair loss surgeon, Dr. William Yates, M.D., decided to bottle his years of experience and formulate his own hair care line. This collection includes hydrating and thickening shampoos, conditioners and serums. We especially love the Reset Clarifying Shampoo with apple cider vinegar for a weekly build-up buster and the Resuscitating Oil infused with Moroccan Argan oil for shine that won’t weigh your hair down.

Chocolate Girl

Chocolate Girl

The search for your perfect lipstick shade is over. “My brand was created to provide lip color suited for the melanin woman,” says 19-year-old entrepreneur Royalle Renae, who started Chocolate Girl because she struggled to find colors to compliment her own skin. Her edible-sounding scented colors include Chocolate Raspberry, Champagne, Purple Reign, and Clear Ice and all are infused with vitamin E and coconut oil.

Naturally London

Naturally London Nourishing Food Butter

Give your hands and feet a little love with Naturally London, founded by skincare expert and certified aromatherapist Chris Cabrera. The brand features botanical-based foot and hand care products handcrafted in small batches in the U.S. that will align with any self-care regimen. Naturally London uses ethically sourced ingredients and is vegan and cruelty-free. Check out their Escape Cleansing Foot Soak, Nourishing Foot Butter in Lemon Ginger, and Moisturizing Foot Polish in Yuzu Lemongrass.  

Beurre Shea Butter Skincare

Beurre Shea Butter Skincare

Beurre means “butter” in French, and that’s exactly how smooth Beurre Shea Butter Skincare’s products feel on your skin. Founder Shirley Menard is a New York-born, Haitian-bred, Ivy League-educated lawyer who built the brand after discovering the hydrating, fortifying, and nourishing benefits of shea butter. The complete lineup includes body washes, oils, creams, and polishes, and there’s also a line for babies, expectant moms, and anyone struggling with eczema. 

In Good Conscience

In Good Conscious Body Wash

How could you, In Good Conscience, ever use another brand of body wash? Whether you’re drawn to the Mandarin Rose scent, Peppermint Sage, or Rosemary Bergamot, these cruelty-free body washes from In Good Conscience are free of sulfates, parabens, phthalates, dyes, and synthetic fragrances. The brand focuses on sustainable practices, such as sourcing ingredients like Babassu Oil from the Dominican Republic and using recyclable packaging.



Need to fight those frizzies and tame those curls? Bouclème gets it, and offers a range of products designed to deliver healthy, frizz-free curls using plant-powered ingredients. Perhaps that’s because curl expert and founder Michele Scott Lynch battled against her own hair until she was into her 30s. Not sure which products are right for you? The Best of Bouclème Gift Set contains all of the brand’s bestselling products, including Curl Defining Gel, Super Hold Styler, Intensive Moisture Treatment and Curl Cream. Happy experimenting!



They say beauty comes from within, so instead of focusing on what you put on your hair and skin from the outside, how about starting from the inside? Naturalicious — a brand known for its face care and hair care products — has recently launched beauty supplements. Choose from Glow & Grow Beauty Greens, Fountain of Youth Collagen, Gummies for your hair, skin and nails, and Biotin capsules (or buy the Best You Bundle, which includes all four products) and watch how the results transform your beauty routine.