Crazy for Cupuaçu

In its native Brazil, cupuaçu is used to help heal various skin conditions; fight fatigue and boost energy; relieve abdominal pain and other digestive concerns; and increase libido and fertility. Cupuaçu is currently being studied for its potential to strengthen the cardiovascular system by reducing high blood pressure and cholesterol. And research continues on its use as a natural therapy for cancer—the seed has shown promise for its ability to fight cancer cells.

In beauty products, cupuaçu seeds are cold pressed to create a creamy, moisturizing butter with a remarkable capacity to absorb water and lock in moisture. Cupuaçu seed butter is rich in essential fatty acids, phytonutrients, and vitamins A, B, and C, as well as minerals such as calcium and selenium. Used in face and body lotions, cupuaçu quickly absorbs, soothes and smoothes dry skin, reduces fine lines and wrinkles, and increases elasticity. Hair products also contain cupuaçu fruit extract, butter, and oils, all of which help to strengthen and moisturize dry, brittle, or damaged hair.

1. Treat dry skin to Nourish OrganicLightweight Moisturizing Face Lotion. Moroccan argan oil hydrates and replenishes, while rosewater evens skin tone and texture, and cupuaçu and shea butters lock in moisture and improve elasticity.

2. Guys, get that well-groomed look with masculine spicy-scented LogonaMann Body Lotion. Cupuaçu butter and tigernut oil moisturize and protect skin. Both are high in vitamin E, which helps boost elasticity and reduce wrinkles. Ginkgo biloba, which contains antioxidant and anti-inflammatory quercetin, helps improves collagen production for firmer skin.

3. Moisturize very dry skin and improve elasticity with John Masters OrganicsCacao & Cupuaçu Hand & Body Butter. Hydrating cacao, shea, and cupuaçu butters—plus emollient broccoli and cranberry seed oils—seal in moisture, leaving skin smooth and supple. The butter can also help fade blemishes and stretch marks.

4. Protect and strengthen normal and straight hair with Surya Brasil Amazonia Preciosa Cupuaçu Shampoo and Conditioner. Cupuaçu seed butter and other exotic oils protect hair from wind, pollution, and blow dryers, while also providing shine, smoothing hair, and improving thickness.